Online Brand Building Rules of Engagement

As you create and bring your vision to life, there are a few “rules” you’ll want to follow. I have only two, but they are oh-so-important. 

#1 Claim Your Brilliance

Don’t bother being well-rounded. Instead, CLAIM YOUR BRILLIANCE.

Own what you are good at.
Own what you are GREAT at.
Declare your territory.
Work, live, and create in that arena. 
Resist the temptation to do it all. Stick with what you excel at. 

Practice claiming your brilliance and not apologizing for it. 

Begin now. 
Present yourself as powerful and true. 
Because you are.


#2 Forgo Feedback

Want to know a surefire way to halt momentum on a creative project? Ask for feedback. Even worse? Ask for feedback from a friend or family member. 

Not all feedback is evil, but soliciting feedback has a time and place. When this is done in the precious, delicate container of creation, it can be extremely harmful. 

Please only invite feedback (from the right person, at the right time, in the right place) when you are completely ready. Get to know yourself and the process of creation well. 

Always err on the side of NOT receiving feedback, unless you are prepared to hear something that will potentially kill your passion. It is better to create with reckless abandon then ask for permission from others. Likewise, this applies to welcoming constructive feedback and criticism. Image yourself as a new mother and your creation as a newborn baby, and treat it as such.

When you feel it is important and critical to the process, you’ll need to paint a specific picture. Create a rich context from which  someone can step into, to truly and deeply understand your vision, goals and idea. Take the time to be intentional, precise, and conscious in your communications and inquiry.

This post is part of the Laying The Foundation For Your Online Presence series. 
View all 4 posts and download the 2 interactive PDFs to help you discover and draw insightful conclusions about your vision, here.

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